LoansFind is a directory of financial products and services in South Africa. Today, they receive hundreds (sometimes thousands) of daily loan applications, and can be considered one of the top lead processors for active consumer credit.

Project plan, wireframes, and content flow
UI/UX design; user-journey, consumer enticement, engagement, as well as a call-to-action
HTML5 & CSS3; I coded the first few iterations of the front-end using the Bootstrap framework, and later managed a front-end dev to create a light-weight and responsive look & feel with best practices in mind (LCP, FID, CLS, FCP, INP, TTFB, etc)
Integrated the Silverstripe CMS and managed a content administrator to upload all of the relevant data
Managed a small team of 10 content writers & editors
On-page optimisation for SEO
Internal & external link-building, keyword research and content mapping
Added Schema.org (rich-media snippets) to web-pages for improved visual & rankings in SERPs
VPS Server administration & dependency management; server speed, security, and caching
Website performance via PHP & HTML caching
E-mail server integration using Mailgun (server) & AcelleMail (front-end)
E-mail marketing, management, and growth of consumer database (currently approx. 500,000)
Google Adsense revenue & affiliate marketing programmes monetisation

Project Details:

Client:Profitech Credit
Industry:Loans, Consumer Credit
Technologies:HTML5, CSS3, PHP, JS
Date:2014 – 2024
URL:LoansFind

Lead Generation for Consumer Credit in South Africa

Project Details: